wholesyum : Packaging Design

This packaging design project was such a joy to create. Working with Meghan Andrade, founder of Wholesyum, was inspiring — her passion for developing innovative, good-for-you food products shines through in everything she does. This mix marks her first retail-ready launch, and I can’t wait for consumers to experience its versatility, simplicity, and wholesome convenience.

As part of the process, we introduced a gentle logo refresh, transitioning to Recoleta Bold Regular — a soft, modern serif with graceful curves that perfectly complements the brand’s approachable personality. Meghan’s original brand colours were thoughtfully retained to maintain familiarity and consistency.

Our goal for the pouch artwork was to honour Wholesyum’s core values — Real food. For life’s real moments. — celebrating connection through easy, nourishing culinary creations.

The final design takes an unconventional approach, stepping away from traditional product photography in favour of a minimal, illustrative, and youthful aesthetic — a no-frills design with a whimsical flair that captures the joy of real food made simple.